Territorial marketing in the Czech Republic: a trial – and – error process

There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur already for the sake of the fact that this concept was labeled by different notions so far. Naturally, the same – with even higher intensity – holds true for the transition economies. This paper focuses upon the practice of territorial marketing in the Czech Republic. As it is shown, there is rather spontaneous than planned development of this concept in the Czech space. At the same time, there exists sufficient room for future application of selected components of territorial marketing in this country.territorial marketing, local/regional development, Czech Republic, basic categories of territorial marketing

The role of selected soft factors in the transformation of old industrial regions

This paper deals with immaterial factors of regional development. As it is shown in two case studies, intangible items, such as image, stereotypes or overall atmosphere of the place can hamper the development in many territories. From this point of view, old industrial areas represent particularly sensitive entities. As suggested, it is useful to examine the sources of formation of mental maps on the one hand and actively influence them on the other hand.regional development, soft factors, old industrial regions, Ostrava agglomeration, Katowice conurbation

On the Emergence of Glocalisation

Globalisation became truly frequented notion of our era. There is wide consent that global processes increase both risks and opportunities for individuals, enterprises as well as whole communities and countries. In spite of this, it is only seldom stated that globalisation involves also numerous local impacts. Indeed, particular manifestations of global processes can be contemplated in concrete localities and polarity between the global and the local is not accurate. The global does include local and globalisation means also the linking of localities. The main objective of this paper consists in the clarification of socioeconomic nexuses between global processes and localities. Taking into consideration recent socioeconomic developments, we are increasingly entitled to talk about the process of glocalisation that involves both global and local aspects. Global and local represent two sides of the same coin and the nature of contemporary time-spatial processes may be better understood by recognizing and analyzing socioeconomic aspects of glocalisation.Globalization; Glocalisation; Fordism; Post-Fordism

Regional Development in Transitional Economies after 1989: Reformation or Deformation?

The article deals with dichotomic character of contemporary regional development in transitional economies. It is shown the main problem of spatial development in transitional economies consists in sharp discordance between inadequately distributed and distorted system macrostructures inherited from socialist period and vogue neo-endogenous paradigm of regional development that is currently widely applied in both developed and transitional countries. The roots of this unfavourable state can be traced back to the history and hence the evolution of regional developmental conceptions that formed wider context of contemporary spatial developments in transitional economies will be discussed too. The case study that focuses on the Czech Republic brings ample evidence about above mentioned tensions.transitional economies, advanced economies, system macrostructures, neo-endogenous approach to regional development, regional development

Chosen informal institutions and their spatial implications in the Czech Republic

The article deals with abundant relations between chosen informal institutions and regional development in our country. It is argued that frequently used macro-view that perceives the country as one unit disregards the inner spatial economic disparities that may weaken the economic stability of the Czech Republic.informal institutions, territorial identities, regional development, regional disparities, macroeconomic view

Czech machinery cluster and its role in sustainable development of Moravian-Silesian enterprises during the post-transformation era

The paper intends to contribute to the field of geographical economics by an extensive questionnaire survey carried out in Moravian-Silesian region, which represents one of territories of traditional industry in the Czech Republic. The purpose of this paper is to analyse and assess the co-operation among enterprises, educational institutions, and public administration from the perspective of sustainability in the Moravian-Silesian region during its post-transformation era. The article deals specifically with the Czech machinery cluster. The research question that lies behind the survey is as follows: Is the co-operation of entities present in the Czech machinery cluster beneficial to the parties involved? The contribution of the paper is in uncovering the role of this cluster in the sustainable development of Moravian-Silesian enterprises during post-transformation period. Since the Moravian-Silesian region is a typical old industrial region, which moreover underwent a difficult transformation process, there are numerous peculiarities in functioning of its enterprises. Machinery was traditionally one of the supportive pillars of regional industry and it is not surprising that the machinery cluster was created as the first one. Yet, regional characteristics lie behind specific trajectories towards economic sustainability. The above ways toward economic sustainability differ markedly from the concepts that are in vogue in developed western territories.Web of Science102art. no. 23

Territorial development reconsidered

Lamentations on societal and environmental developments become increasingly audible in our times. Currently, we can hear almost every day about reaching the balance in a very sensitive triangle economic sustainability-social sustainability-environmental sustainability. It is largely omitted that concepts of self-governance and self-government constitute one of greatest challenges and opportunities for truly sustainable development in our common future.nation state, globalisation, location, media, self-governance, self-government

Large enterprise branches: the case of the Czech Republic

Importance of largest enterprises is steadily augmenting. In contrast to small- and middle-sized firms, their large counterparts influence individual territorial economies with much higher intensity. The Czech Republic, which represents an object of the article, is a country, where big companies traditionally played a relevant role. While headquarters of large enterprises have been subject to several solid analyses, an attention devoted to their first-tier affiliates is far from sufficient. In order to find meaningful similarities among location factors of firsttier affiliates of one hundred largest enterprises in the country, cluster analysis proved to be useful. Generally, attitudes of managements responsible for the location of first-tier affiliates turned out to be driven largely by pragmatism as a strategy to succeed in contemporary turbulent socioeconomic environment. The paper contributes to filling mainly in informational gaps.Web of Science84938

The spatial distribution of largest firms in the Czech Republic and its managerial implications

Corporate headquarters, which occupy the top of enterprise organizational hierarchies became the subject of an increased interest in last three decades. Until now, post-transformation economies suffer from a distinct cognitive gap in this respect. The main objective of this paper is to analyse and interpret the development of the spatial pattern of top 100 biggest companies in the Czech Republic. Both quantitative and qualitative dimension of this issue will be investigated in the frame of this article. The basic territorial level we examine is constituted by self-governing regions. Finally, particular managerial and regionally-orientated recommendations for both largest enterprises and public administration will be formulated. Highlights for public administration, management and planning: Foreign owners of largest enterprises perceive the location decision-making as much more complex and versatile process than their Czech counterparts. Owners from advanced economies accentuate soft location factors more intensely than their domestic peers. Regional authorities should develop more initiatives and improve their institutional density to become investor-friendly and bait the corporate headquarters. Both regional authorities and enterprise managements should concentrate on the creation of milieu conducive to quality labour.Web of Science122837

On the Emergence of Glocalisation

Globalisation became truly frequented notion of our era. There is wide consent that global processes increase both risks and opportunities for individuals, enterprises as well as whole communities and countries. In spite of this, it is only seldom stated that globalisation involves also numerous local impacts. Indeed, particular manifestations of global processes can be contemplated in concrete localities and polarity between the global and the local is not accurate. The global does include local and globalisation means also the linking of localities. The main objective of this paper consists in the clarification of socioeconomic nexuses between global processes and localities. Taking into consideration recent socioeconomic developments, we are increasingly entitled to talk about the process of glocalisation that involves both global and local aspects. Global and local represent two sides of the same coin and the nature of contemporary time-spatial processes may be better understood by recognizing and analyzing socioeconomic aspects of glocalisation